Linux can seem like a daunting environment used by scientists and trading firms, but the facts are most devices you use today have a linux core to them, your smartphone, your smartTV, your cars smartNAV etc. So why Linux? Reliable, Predictable Secure Performance.
Have a project that requires you to monitor something, have tens, hundreds, thousands of them around the country ? Embedded Linux is a fine solution for monitoring, controlling and reporting from near or afar.
Modern computing systems allow for the rapid combination of embedded devices out in the world with enterprise grade devices computing resources in the cloud that even the startup business can afford.
Linux performs well at small (embedded) scale, and it really shines at enterprise scale. When you have a task(s) that needs automation, you can computing or graphical horsepower, Linux provides the most robust set of tools to build your project.